In this episode, SaaS Backwards host Ken Lempit switches places to the guest seat to discuss upcoming trends in SaaS marketing for the new year and what companies will have to do to be successful. Ken is the Chief Strategist of the Austin Lawrence Group, a growth marketing agency specializing in B2B SaaS, and has a 30-year track record in software marketing. The key areas discussed include: As outbound prospecting gets harder, how will companies be successful?How will sales and marketing KPIs shift toward more meaningful measurements?Will traditional techniques like postal mail and custom publishing make a comeback?And will generative AI take its place as a tool instead of a replacement for people?Other resources to check out: Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing. The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer. And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting. Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit. We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It’s absolutely free. Get started today!