In this weeks’ Scale Your Sales Podcast episode, my guest is Emma York. Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital. In today’s episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burgeoning platform. Get ready for a fascinating exploration of how B2B businesses can thrive in the social media landscape. Welcome to Scale Your Sales Podcast, Emma York.   Timestamps: 00:00 - Enhancing B2B Social Media Engagement. 06:02 - LinkedIn and TikTok: Adapt your story for platforms. 08:29 - Corporate lifestyle now resembles that of entrepreneurs. 11:12 - Remote work increases productivity but faces resistance. 13:34 - Elevate personal brand on social media platforms. 18:59 - Content creators should clearly communicate their goals. 22:37 - Utilize TikTok to raise brand awareness. 26:30 - Engage actively and listen to your audience. 29:34 - Grateful for knowledge, will connect again. Thank you.   https://www.linkedin.com/in/emmayorkuk/ https://www.instagram.com/freshapproachdigital/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.