In this weeks’ Scale Your Sales Podcast episode, my guest is Steve Heroux. Steve Heroux is the CEO & Founder of The Sales Collective, and to say Steve is a contrarian when it comes to sales and sales leadership would be an understatement. His organization works with companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they don’t know everything. In today’s episode of Scale Your Sales podcast, Steve shares his innovative perspectives on modern sales strategies, emphasizing the shift from “Always Be Closing” to “Always Be Connecting.” He highlights the importance of building authentic relationships with customer, leveraging social media – particularly LinkedIn – as a tool for meaningful engagement. Steve also offers insights into effective sales training and leadership, focusing on aligning team members with their roles and moving away from outdated management styles and ineffective techniques. Welcome to Scale Your Sales Podcast, Steve Heroux.   Timestamps: 00:00 Rethinking outdated sales methods, changing perceptions daily. 06:26 Sales Collective makes sales and work fun again. 08:33 Frustration with outdated hiring methods and resistance. 12:26 Advice to frustrated employees: find a new job. 14:14 Change mindsets; avoid training unsuitable salespeople. 19:30 Focus on own routine, not outcome, succeed. 23:29 Leadership must hold themselves accountable for success. 24:59 Salespeople often unclear on ideal customers. 28:57 Companies need playbooks and processes for growth. 32:05 Critical: right people in right roles aligning. 35:32 Authenticity matters more than strict adherence. 37:36 Connections are essential for lasting customer relationships.   https://www.linkedin.com/in/steveheroux1/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.