The pandemic may have kicked off the wave of city dwellers embracing regional life, but the latest figures show that the trend is here to stay – so long as investment in housing can keep pace. On this episode of Secrets of the Top 100 Agents, REB’s Juliet Helmke is joined by Liz Ritchie, CEO of the Regional Australia Institute (RAI), to break down the challenges and opportunities that exist in the country’s rural and regional areas, and why supporting these communities is essential to balancing Australia’s housing market. The CEO shares the organisation’s data on past and continued internal migration flowing from big cities into regional areas. The duo discuss how trends like remote work have been integral to supporting Australians who are making the move. Liz also explains why non-metro areas often miss out on important funding to contribute to housing stock, and outlines how RAI is pushing major Australian brands to make meaningful contributions to the nation’s vast array of regional communities.