It’s unlike off-the-plan or the traditional existing home market, and one sales duo has recognised that the post-completion market for new apartments needs a very specific touch. Noemi Guttmann and Rylee Ritchie, sales agents at Sydney’s Ayre Real Estate, join host Juliet Helmke on this episode of Secrets of the Top 100 Agents to discuss the niche market that they’ve grown into a specialist focus. Noemi and Rylee explain the type of buyers that need to be appealed to when marketing new builds post-completion. They unpack the risks that developers face in leaving stock lingering for too long, and discuss some of the mistakes that can take place when continuing to sell new dwellings after they’ve been completed. The trio talk about how this sector is likely to grow given the emphasis on high-density building, and share their thoughts on how apartment living is gaining traction in Australian society.