In this episode of the REB Business Empowerment Showcase, host Grace Ormsby is joined by LJ Hooker’s NSW strategic growth manager, Luke Whitelum, to unpack the marketing and brand awareness that underpin a household name nearing 100 years in business. Luke shares some of the behind-the-scenes workings of their “always on” marketing strategy and approach to technology, stressing the importance of allowing agents to focus on their core activities of listing and selling. Tune in to discover: The difference between ordinary agents and great agents. How LJ Hooker has quantified its brand awareness metrics. Why a sense of community cannot be underestimated in real estate. Learn more about the LJ Hooker Group here. Connect with Luke Whitelum here.