In this episode of Selling from the Heart, Larry Levine and Darrell Amy are joined by Bethany Ayers, a seasoned tech executive and sales strategist, to discuss how sales professionals can create successful sales strategies. Bethany shares her journey from sales professional to COO and reveals the keys to balancing authentic relationships with a disciplined sales process. Learn how to create demand, inject urgency, and refine your approach with actionable insights designed to elevate your sales performance and build lasting client connections.