In this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Simon Hares, founder of SerialTrainer7, to explore how hospitality principles can transform the sales process. Simon explains the Five Pillars of Hospitality—anticipation, trepidation, inspection, fulfillment, and evaluation—and how they align with creating a memorable client experience. He discusses how care, attentiveness, and proactive service, hallmarks of the hospitality industry, can lead to stronger client relationships, better communication, and increased sales success. Key insights include how to address clients’ concerns, create genuine connections, and deliver more than what clients expect.