One of the most common questions I’m asked is about the gear needed to begin podcasting. I will honestly admit that it’s a difficult decision when you’re just starting because you want reliable equipment that does a great job, but you are also hesitant to break the bank for it. As you progress, several factors complicate the choices of gear, such as how you conduct guest interviews and whether you have a co-host. In today’s session, I’m walking you through four common podcasting scenarios and...

If you’ve ever thought about writing a book, you’ve realized that the process is intimidating. Just knowing where to begin and how to proceed pose big challenges. We are tackling this topic with today’s guest and uncovering the things nobody tells you about writing a book. Join us to get real and learn more! Our Featured Guest Raj Lulla Raj Lulla is a StoryBrand Certified designer and strategist. He and his partner, Ben Lueders, are the co-owners of Fruitful Design & Strategy, where they...

Podcast sponsorship is often seen as the “golden goose” of podcasting. We started working with sponsors on STC a few years ago, and they have generated over $95k to this point. However, I’ve learned that relying solely on sponsorships is not the wisest stance because your success rides the ebbs and flows of another company’s marketing budget. I’m very grateful for the sponsors who have worked with us, but I don’t want to depend on them for the main source of income for STC. Today, I’m sharing...

Hosting a retreat sounds like a great idea, right? When you stop and think about all the logistical and financial details, that’s when many fears and questions come to the surface. Perhaps the biggest fear is whether enough people will pay for your retreat to make it a success. Join us as we dive into this topic with today’s expert guest! Our Featured Guest Megan Gunnell In addition to being a business owner, author, and triathlete, Megan Gunnell is a Clinical Social Worker who has been...

About a month ago, I shared that I’ve decided to go into private practice, in addition to keeping STC running and growing. There are three main reasons for this decision: I miss the therapy room, a clinical arm to my business is a wise move, and I’ll be able to more strategically diversify my income. I think this venture will offer new opportunities for the future that are beneficial in many ways, but, to be honest, this decision has brought me some anxiety, insomnia, and depression. I’m...

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today’s guest! Our Featured Guest Matthew Bierds Matt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and...

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation. Our Featured Guest for today’s coaching call Katie Lear, LCMHC, RPT, RDT Katie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the...

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more! Our Featured Guest Dan Cumberland Dan Cumberland is a creative, catalyst,...

One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses. Our Featured Guest for today’s coaching call Heather McKenzie, LCMHCS Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages...

Today’s show focuses on one of my favorite topics, which is personal finance. Investing can be overwhelming and very confusing. Join us to learn how anyone can approach investing with knowledge and confidence. Our Featured Guest: Andy Gupta Andy Gupta and I have become good friends over the past couple of months. He is a kind and genuine person who worked for 20 years on Wall Street. He is a graduate of Harvard Business School who understands the ins and outs of investing, and he wants to...

Today’s session covers a topic that many clinicians are pondering. Many, like me, are having conversations with themselves in their heads about the available opportunities and the most efficient and ethical ways not to be left behind as technology presents new options in our field. The issue is how we can navigate the world of mental health tech startups that are available to join us to support our good work. Examples of what these startups provide are electronic health records, website...

I have big news! I’m going back into private practice! Don’t worry, though, because STC remains, and I’ll be adding 1-2 days of clinical work each week. In today’s session, I’m pulling back the curtain on my thought process as I’ve pondered this decision for quite a while. Do I have all the bits and pieces organized and figured out? The answer is NO, and that’s okay. I want to give you a glimpse into the messy middle of this decision and the three main reasons I have made this choice.  You’ll...

Today’s session is all about brainspotting, a powerful and fascinating psychotherapy technique that I have personally found to be helpful. Specifically, we discuss the technique as it is used to help performance athletes. Join us to learn more! Our Featured Guest Thad Frye, LCSW Thad Frye is a licensed clinical social worker in Boulder, CO. As a certified brainspotting consultant, Thad has gone through multiple levels of training in this therapy technique. In our conversation, Thad explains...

As I’ve learned and grown as an entrepreneur, I have tried to study and learn from those who are further along on the journey. I’ve come to understand that I can learn as much from their hard lessons and challenges as I can from their successes. Today’s session is based on a podcast interview I listened to a couple of months ago. It featured Ali Abdaal and Sahil Bloom, two online creators who have built 7-figure businesses and audiences of over 6 million followers. In their insightful...

Today’s session covers the unusual topic of securing contracts from different agencies for mental health services. This aspect of therapy work is not what we normally think about as clinicians, but the connection between private practice and federal funding for programs that can be a wonderful niche. Whether you’ve ever thought about this topic or this is brand new to you, today’s conversation will be food for thought about opening new doors and opportunities in the therapy world. Join us to...

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join...

Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more! Our Featured Guest Avivit Fisher Avivit...

Many therapists have created online courses or have thought about creating an online course. It’s one of the best ways to increase your visibility, establish your expertise, and expand your audience and impact in the world. The course creation journey is not an easy one, and it’s full of challenges and ups and downs. Join us for a transparent look at the process from today’s guest! Our Featured Guest Linda Murphy, MEd, MA, LMHC Linda Murphy is a group practice owner in Florida, and she’s a...

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more! Our Featured Guest Dustin Riechmann Dustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background,...

Today’s topic is one that many clinicians have navigated, are navigating, or will navigate in the future. It’s the idea of increasing fees with existing clients. I’ve seen this topic come up repeatedly in online groups for therapists, and I know it brings anxiety and confusion. Let’s dig into it together! Our Featured Guests Kelly Higdon and Miranda Palmer Kelly Higdon and Miranda Palmer are therapists, private practice owners, and the founders of ZynnyMe, where they teach and train...

Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published two children’s books. Our Featured Guest Amy Jivani Amy is a childhood friend of mine who has become a children’s book author. Her latest book,...

What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting off the ground during a global pandemic? It might sound crazy, but you’ll hear the details from today’s guest who is making it all happen after facing down all the obstacles. Join us! Our Featured Guest Karen Grayson, PhD, LPC Dr. Karen Grayson had a vision a few years ago of owning a therapy practice building, so she followed through...

Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this intriguing topic from a real-life perspective. Join us to learn more! Our Featured Guest Robert Cox, MA, LPC, NCC Robert Cox is a private practitioner in Kentucky. He contracted COVID back in December. After a few weeks, he noticed that his symptoms improved a little but then continued. You’ll hear Robert’s story of his long-haul COVID symptoms...

Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us! Our Featured Guest Liz Slonena Liz Slonena is a psychologist in Asheville, NC. She has expertise in sleep and insomnia, and I wanted to have her share her insights with...