Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka
Description
David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.
Talking points include:
What is this database for?
Is this for search engines?
How does it help you understand your:
- own marketing positioning,
- Voice
- customers better.
Is this what users want instead of the SERP?
David Bain and Sabine Ljunggren discuss why you need to add social media to your search strategy.
Talking points include:
Why do you need to add social media to your search strategy?
What does this mean in practice?
What social media are we talking about?
What content works best on different...
Published 11/27/24
Desmond Boateng joins David Bain to discuss the importance of building a brand with your own story over link building.
Talking points include:
Why is building a brand with your own story so important?
How do you craft your story?
Where should you publish your story?
How does your brand story...
Published 11/20/24