Look after your CTR as the most precious KPI for your organic

SEO in 2024

Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez

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Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How do you influence your CTR? What other KPIs do you track?

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