David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Clearer standards on who can own and manage business profiles - why is this and what are the changes? What are the new guidelines on user contributions? Businesses should have only one profile to avoid discrepancies on Google Maps and Search - what happens if you have 2 profiles? Specific instructions for appointment-based businesses and those with varying operational hours - what are these? What are the current best practices for content posting? What are the current best practices for getting found? Will a business without a physical address ever have an opportunity with Google Business Profile?