Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez
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Description
David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house.
Talking points include:
Is in-house best?
What should be done in-house vs agency-side?
How do you identify what is best for you , benefits or downsides .
What is more efficient?
Importance of teams feeling familiar across organizations - is automation diluting learning opportunities for new SEOs?
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