Send us a textAre you Faire sales feeling stagnant? Today, I am coaching Lucas Hill of LH Mercantile through optimizing his Faire wholesale site. Lucas Hill is the owner of LH Mercantile. Lucas started his business with one product —t-shirts — but quickly realized his true passion was home fragrance. Since then, LH Mercantile has evolved into a full line of candles, wax melts, room sprays, and other home fragrance essentials. W...

Send us a textAre you struggling to make the leap from direct-to-consumer sales to wholesaling your products to retailers? The challenge with this transition is that your wholesale product collection should look and feel a little different because you should be curating your collection with the retailer in mind. Today, I’m diving into the art of curating a wholesale product collection with my top 5 strategies. We get to the core of what makes retailers want t...

Send us a textAre you confused on how to wholesale your products? I’ve compiled a list of the top 10 questions I see asked about wholesaling your products and I’m answering them all for you today so that you can confidently expand your business into the retail market. And don’t miss out on this 4-part series. Today, is the first of four episodes where we will dive deep into the world of wholesaling your products. Week 2 will be my 5 tips for curating a produc...

Send us a textAre you ready to be successful on Etsy and skyrocket your sales? In today’s episode we are joined by Dylan Jahraus who is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Dylan is diving...

Send us a textAs I celebrate 1 year since leaving my corporate job to chase my entrepreneurial dreams, I’m reflecting on the valuable lessons I’ve learned along the way. I’ve had my highest highs and lowest lows as an entrepreneur and today I’m sharing with you 5 things I wish someone had told me about when it came to this entrepreneurship journey. And these lessons are not meant to scare you because even though it’s been a year of hardships, I would ...

Send us a textAs the holiday season approaches, you might find yourself scrambling to put together effective holiday sales promotions. The rush can be overwhelming, especially if preparations are left until the eleventh hour. However, planning ahead doesn't just reduce stress; it also translates into better sales outcomes. Today’s episode, is a treasure trove of actionable ideas designed to help you get ahead, so you can maximize your holiday sales this season. &...

Send us a textA surprising statistic shows that 72% of American consumers stated that they were influenced by a product packaging design and many studies have shown that consumers make judgements about a product solely based on the product’s packaging. I know I’m guilty of shopping online or in stores and making a decision on a product based on its packaging because it’s a part of our consumer psychology to be attracted to products based on packaging. Today...

Send us a textWe’ve all heard the buzz around AI (artificial intelligence) but how can we use it effectively to boost our sales productivity and elevate our business? And we’ve heard the mantra “work smarter, not harder” and that is where AI comes in to help with some of the heavy lifting that comes with having a business. Today, we are diving into the world of AI tools and how they can streamline our business operations. From tools like AI-driven CRMs (customer re...

Send us a textLately I have been talking with my clients about how to reframe your mindset in order to dramatically increase your sales. The tips I have shared with them have helped them refocus and reframe when they are talking to their potential customers. And when you reframe your mindset and your sales mindset, it helps you focus on what is important and will help you dramatically increase your closing rate. Today, we are diving into the fact...

Send us a textDo you struggle with managing your inventory levels which in turn prevents your business from reaching its full potential? If so, you are not alone! Today, I’m joined by Ciara Stockeland. Ciara is the author of the book Inventory Genius and her goal is to empower and equip inventory-based business owners with the tools needed for growth and profitability. Ciara shares her incredible entrepreneurial journey which include...

Send us a textAs entrepreneurs, often with a team of one or a few, burnout is real. And that’s exactly what happened with today’s guest. Linda had overloaded her plate and was working on getting her MBA, was newly married and was serving on the board of a nonprofit organization. All of this let to exhaustion, lack of energy and the feeling of not be as committed to her goals as she had been. And that’s when she knew that she had to make a change. Today’s gu...

Send us a textIf you’ve been through difficult times, you can probably relate when someone says that they need to get their spark back and they want to find joy again. This is what led to Rachel writing her new book Get Your Spark Back. She had gone through some tough times and one day she thought “Who am I?” She had lost her inner drive, the spark of who she was. So, she went on a journey of rediscovering herself and her spark, and those around her to...

Send us a textThere’s more to simplifying your business than setting up automations and niching down your offers. Is this a countercultural approach to building a profitable online business in 20 hours a week? You bet it is! In today's episode, Steph Blake is breaking down her simplified approach to a profitable online business. She is diving into the societal misconceptions surrounding work and success, debunking the hustle narrative, sharing how she sells d...

Send us a Text Message.The holiday season is going to be here before we know it, so now is the time to start thinking through what your holiday product launch strategies are going to look like. Many times, I see people just put their products out there and they don’t have a launch strategy to create buzz and excitement around their new product launches and that means that you are really missing an opportunity to really make a big splash with your new releases. &n...

Send us a Text Message.How comfortable are you when it comes to selling your products or services? Do you have the proper tools in your selling tool kit when it comes to selling? Today, I’m sharing with you 4 selling techniques that will help you connect with your customer, understand their pain points, and help you build trust and rapport with your customers to ultimately close a sale. These 4 selling techniques are a powerful way help you ...

Send us a Text Message.As entrepreneurs and small business owners we all have the same question. And that is, how do I grow a small business? And that answer is a combination of things including customer testimonials, SOP’s (standard operating procedures) and automations! My guest today, Dolly DeLong, is a workflow and systems educator and a launch integrator for small business owners. One of Dolly’s superpowers is that she is super organized...

Send us a Text Message.You often hear that you should be selling to your target audience, however, in order to do that you need to really understand the psychology behind their buying behaviors. Which is why I love studying the 4 types of buyers because once you can identify the different buyers you can then start to better serve your clients and you can provide them with the necessary resources that they need to make an educated and informed decision of whether your product...

Send us a Text Message.There are a lot of tech tools for small businesses available but which tools are the best ones to use? I am always on the hunt for tools and resources that are going to help me increase my sales in my business and make running my business as efficient as possible. I mean, you are only one person and there’s only so much of you that can go around when it comes to selling your product offerings, which is why it’s vitally important that y...

Send us a Text Message.What does a wildly successful pop-up market look like? Today, I am blessed to have Mina Davenport on the podcast. Mina is the founder of To Phōs Nontoxic Candles, a nontoxic beeswax candle company, and Mina is sharing about her first pop-up market experience. The unexpected challenges she faced during her pop-up market and how she overcame them. Her strategy for maximizing sales while maintaining customer satisf...

Send us a Text Message.How can you overcome the anxiety of selling your products online and build confidence in your sales approach? By avoiding these 5 common mistakes when it comes to selling your products online. And how do I know about these mistakes? Because I’ve been there and made these same mistakes myself and I know that these mistakes can often hinder our online sales success. So, we are diving into importance of hi...

Send us a Text Message.If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful. And that leads us to the question of how do you st...

Send us a Text Message.My very first pop-up market was an absolute bust! And while that first pop-up market was not successful, I did learn many valuable lessons that day. I learned that the way the pop-up is marketed to the public is critical as well as how to get customers interested in my booth, what inventory I should have on hand, how to really understand if my booth was profitable that day and so much more. Which is why I’m sharing wit...

Send us a Text Message.How do you overcome a fear of selling? Most often we don’t overcome that fear of selling but if we accept who we are, we are truthful about what we are selling, and we stand behind what we are selling then things will start to fall into place. And that’s what happened with today’s guest Ashley. By being OK with who she was and what she was selling she was able to start growing her virtual assistant business into a full-scale tech...

Send us a Text Message.Being an entrepreneur is like being on a roller coaster. One day you can be on such a high and the next day you can be on such a low. Which is why it’s so important that we are setting boundaries in our business. When we set business boundaries, we are setting ourselves up to avoid burnout and unhappiness and setting ourselves up to succeed as an entrepreneur. Which is why I’m diving into the 4 boundaries you should be setting in your b...