Episodes
Unlock the secrets of managing a multitude of restaurant brands and master local marketing tactics with the wisdom of Anuradha De, e-commerce product lead at Whitbread. Anuradha brings a wealth of knowledge to our ecommerce podcast, from her unique transition from IT to e-commerce, offering invaluable strategies for brand management across Beefeater, Bar + Block, Brewers Fayre and other restaurant brands. We discuss the intricate balance of attracting customers through digital channels while...
Published 04/03/24
Discover the transformative power of data as Mark Hammond, Head of Ecommerce at Heals, shares his journey and how he has revolutionised the online shopping experience for the brands he has worked for. This ecommerce podcast is a goldmine for anyone eager to understand the complex relationship between customer behaviour and data analytics. Mark, with his rich background in database development, delves into the art of harnessing data to foster customer loyalty and satisfaction, revealing...
Published 03/22/24
Prepare to unlock the secrets of e-commerce success with the guidance of Janis Thomas, a virtuoso in the realm of digital brand building. Our enlightening conversation traverses the delicate balance of enticing new customers while nurturing a devoted community that champions your brand for the long haul. Janis' expertise shines as we dissect the initial purchase experience's pivotal role in fostering customer loyalty and the strategic use of data to decode the ever-changing patterns of...
Published 03/05/24
Get ready to navigate the shifting sands of e-commerce marketing with Alberto Billato, a trailblazing e-commerce strategist, as we sit down to share insights from the new frontier of AI-driven techniques. We journey together through the seismic changes from bygone traditional ad sales to today's tech-savvy approaches, all while clinging to the timeless human elements that continue to steer consumer behavior. Tune in to hear his key reflections on key skills that thrive in digital...
Published 02/21/24
E-commerce strategy consultant Imogen Crawford joins us with her treasure trove of insights, sharing how she steered retail brands through the choppy waters of market crises. With a storied career that saw her at the helm of brands during the pandemic's peak, Imogen is the embodiment of adaptability. Her journey reveals the contrast between startup agility and corporate caution, providing a masterclass in maintaining brand identity while courageously tapping into new markets. For anyone...
Published 02/07/24
Get ready to unlock the secrets of the holiday shopping frenzy with Shopify's very own Deann Evans! In a remarkable conversation, we peel back the curtain on Black Friday and Cyber Monday's record-breaking 24% sales growth. Discover the savvy spending habits of 61 million consumers and learn how brands can tap into these behaviors to thrive, even when economic times are tough. The face of retail is changing, and we're at the forefront with unique insights from DTC pioneers like Gymshark....
Published 11/29/23
Embark on an enlightening exploration of digital landscapes with none other than Tanya Child, the mastermind behind Kew Gardens' e-commerce program. From the storied halls of V&A to the iconic hues of Pantone, Tanya translates her wealth of experience into crafting digital journeys that resonate across the B2B and B2C spectrum. Our chat traverses her professional evolution, highlighting the transformative power of technology in delivering a shopping experience that's as seamless as it is...
Published 11/15/23
Unlock the future of e-commerce as we sit down with industry powerhouse, James Gurd. Prepare to elevate your online retail game—James brings the heat with his insights on the rapid pace of market demands and how economic shifts are reshaping consumer spending. Together, we tackle the tough questions, like how businesses can adapt to recruitment challenges and why the podcast wave is the new frontier for industry knowledge. It's not just a conversation; it's an interactive experience where...
Published 11/01/23
Unlock the secrets to professional growth and entrepreneurial success with our latest guest, digital marketing and e-commerce maestro Jamie Hill. She brings a wealth of expertise to our discussion on women's increasing impact in e-commerce, highlighting their innate skills like empathy and collaboration that are reshaping the digital marketplace. As we navigate the complexities of balancing career aspirations with personal life, Jamie also spotlights the vital role of STEM programs in...
Published 10/18/23
Embark on a journey through the digital marketplace with the guidance of Josh, a seasoned e-commerce maestro from The Body Shop, as he unfolds the intricate tapestry of online retail in the aftermath of a global pandemic. This episode promises to equip you with an arsenal of strategies as we examine the elusive nature of brand searches, the tug-of-war between global directives and local market intricacies, and the seismic shifts in consumer shopping behaviors. Josh’s transformation from art...
Published 09/13/23