This episode will focus on the strategic partnership between CHAS and Loganair - Scotland's airline. Lara will share the process involved in making that initial approach during the midst of a global pandemic, and candidly talk about the successes and challenges along the way. Key topics in this episode: How to secure that first meeting with your top prospect. Persistence pays off – sometimes you have to play the long game. How to successfully develop and steward a partnership with the aim of securing an extension. Spealer: Lara MacDonald Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.