In this episode, Annie Perez emphasizes the importance of keeping supporters at the heart of organizations. She introduces the RAIN technique, which involves recognition, allowing, investigating, and nurturing. She underscores the need for clarity, affinity, unity, and belonging in all connections. Annie urges organizations to be brave, engage supporters in dialogues, and adapt to changes while remaining true to their mission.  cThe episode ends with a call to action for fostering meaningful connections and personally nurturing supporters. Join us for our first ever Supporter Experience Conference! You can register here. Use discount code FEPODCAST for a 50% discount. If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.