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SMplified
Software Marketing Made Simple
Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.
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Recent Episodes
Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!
Key Takeaways:
Biggest mistakes salespeople...
Published 12/06/23
Published 12/06/23
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!
Key Takeaways:
How is Alissa an expert on B2B podcasts
What is a “branded” podcast? Why is it important for companies to create branded podcasts?
Why can’t companies...
Published 10/17/23
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