Matt Williams is the founder of FroPro, a national clean-food company that makes protein-rich snack bars with organic nut butter and plant-based protein.  Matt is also a Certified Recovery Coach (CRC) with a double masters in education and counseling.  He is host of Wake Up the Sun, a weekly podcast devoted to exploring how successful people build routine, ritual, and consistency in their lives. Once a promising educator and sports coach in a small idyllic Florida town, Matt saw his career, and his reputation, come to a screeching stop after an auto accident that resulted in a DUI and near-jail sentence.  Humbled and exposed, Matt slowly pieced his life back together through humility, consistent effort, and as he will tell you, 'with a little help from some friends'.  Matt is now a happily married, successful entrepreneur and sober evangelist who celebrated 14 years of sustained sobriety just before the recording of this episode. He shares his perspective for healthy living and his daily rituals for optimal health and sustained sobriety. Follow Matt on ⁠Instagram⁠ Shop FroPro Snack Bars here: https://gofropro.com/ Follow FroPro on Instagram Check out the Wake Up the Sun podcast: WE DISCUSSED A dramatic fall can be the catalyst to lifelong sobriety. A support system is crucial in the journey to sobriety. The incredible impact of benevolent figures in the justice system The fear of forgetting loved ones and the pressure to live up to their expectations can be powerful motivators in recovery. Surrounding oneself with supportive people and seeking help are crucial in maintaining sobriety. Effort, consistency, and gratitude are key in staying on the path of recovery. Daily routines that include prayer, journaling, exercise, and healthy eating can contribute to overall well-being. Setting and working towards personal and professional goals can bring a sense of purpose and fulfillment. BOOK A FREE COACHING CALL WITH JESSE Altum Fitness Discovery Call: ⁠⁠click here.⁠⁠ WHEN YOU'RE READY Take Our Free Alcohol Cutback Course⁠ (self-paced and science-based) ⁠Join the Altum Community⁠ (free private membership community) Download the Altum Fitness App⁠ ⁠⁠Get The Sober Strength Newsletter⁠⁠ CONNECT Follow us on ⁠Instagram⁠ Follow us on ⁠YouTube⁠ SUBSCRIBE/SAY THANKS ⁠Apple Podcasts⁠ ⁠Spotify Podcasts⁠ A master-class in physical and emotional development through the lens of sobriety and fitness. Hosted by fitness coach, mental health evangelist, and USMC veteran Jesse Carrajat, this podcast dives deep with leading experts and thought leaders to explore the transformative power of fitness, sobriety, and mindful living. Whether you're sober, sober curious, or simply seeking to improve your relationship with alcohol, each episode offers science-based strategies and inspirational stories to empower you to conquer habits, manage stress, and unlock your strongest, most authentic self. #LiveDeep