In a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter? Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and her team at Convince & Convert approach this intricate process, the challenges of hiring the right talent, and how they ensure their strategies are actionable and effective within their clients’ organizations. If you’re looking to move beyond generic playbooks and craft strategies that drive real results, this episode is for you. Social Pulse Podcast host Mike Allton asked Zontee Hou about: ⭐ Creating Custom Strategies: Understanding the process and importance of developing unique strategies tailored to each client’s needs. ⭐ Strategic Hiring: Insights into hiring and retaining talent skilled in both strategic thinking and effective communication. ⭐ Data-Driven Personalization: The role of data in crafting personalized strategies and ensuring they are actionable and impactful. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Learn more about Agorapulse with a free demo Jay Baer Tequila Social Pulse Community On Facebook Agency Summit By Agorapulse LT (formerly LaneTerralever) Visit California Caesars Entertainment  P. F. Chang Hilton Sam's Club Walmart Social Pros City College of New York  Columbia University. An ebook: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Target Amazon Netflix Show Notes & Transcript: https://www.agorapulse.com/blog/beyond-the-playbook-crafting-unique-strategies-for-each-client Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.