If you’re thinking about taking your marketing agency and consulting services from part-time to full-time, or have done just that in the past few years, there are many challenges. Maintaining cash flow. Building a team for the first time. Acquiring new clients. Balancing new team members, clients, and tech… to say nothing of trying to maintain work-life balance. How are we supposed to manage it all? That’s what Rachael Mattice is here to help us with. Rachael is the founder of RM Creative...

One of the reasons so many agencies close within 3 years is that the owners simply burn out from the incredibly overwhelming workload. Late nights trying to hit deadlines. Long meetings in the morning with clients who are “always” right. And a constant churn of clients who weren’t a good fit. What if there was a different way… maybe even a better way, to structure your agency and approach working with clients? If the traditional agency model is broken, how should we approach doing great...

We all know that when we were just starting and had a single client for our new agency, that was a perilous position. And even later, when we added more clients, many of us still found ourselves with just one or two clients who were bringing in the majority of the revenue. If ever they left, our agency would be in a world of hurt. Along the same lines, having just a single source of revenue keeps our income and our livelihood at risk. Offering different kinds of services or establishing other...

AI is sweeping the world, interjecting generative questions and large language doubt into the future of our businesses and marketing agencies. There’s no doubt that there’s opportunity: AI will contribute  $15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82% of digital marketers think content writers’ jobs are at risk because of AI. How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come? That’s what...

When was the last time you took a vacation? If you’re trying to recall what year that was, there’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even paying themselves what they deserve. How do we make changes to ourselves and to our agencies to solve this? That’s what Karl Sakas is here to help us with. Karl helps digital...

Gone are the days of Mad Men advertising agencies - and the attitudes that went along with them. Today, marketing agencies have and continue to evolve in how they’re structured, how they operate, and how they communicate. Brands are looking for disrupters, anti-agencies, bold thinkers with new ways of conducting business and providing value. What are these new approaches? And if we’re leading a more traditional agency, how and what should we be considering changing? That’s what Troy Sandidge...

It’s not uncommon for business owners to routinely have to grapple with their demons… challenges like impostor syndrome which sit between us and our better angels. That’s never more true than with people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible. How do we truly know our own worth, both as a person and as an agency? How do we deal with impostor syndrome in an industry filled with larger than life...

As a marketing agency owner, I’m not telling you anything you don’t already know when I say that growing and scaling an agency is hard. Honestly, it’s harder than you think for many. The top three cited challenges reported by agency owners were, number one, acquiring new customers, followed by time constraints and cash flow. And as any business in any industry will tell you, if you’re struggling to bring in new clients and keep a positive cash flow, you simply cannot grow and scale your...

There are over 45,000 digital marketing agencies in the world, not counting all of the solopreneurs who work as agencies but aren’t officially registered as such. Developing services, hiring staff, and differentiating ourselves in our sales & marketing to prospects are all challenges. Along the same lines, it can be incredibly difficult to build and grow our networks. Particularly when we’re building agencies within competitive ecosystems such as HubSpot or Salesforce, How has the...

A statistic shared by Harvard Business Review suggested that within three years, only 50% of venture founders would still be leading their companies as CEO. And as the years go by, more and more founders transition to other roles and projects, leaving vacancies that must be filled. But stepping into the shoes of the company founder is a daunting task, to say the least. And while you’d think tapping an insider CEO - someone who potentially has been trained and groomed for years to take over,...

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to...