Jolly Badvertising
It seems that every time they quote stats in this show, they twist them to to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term. They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, which is essentially a ripoff of another persons show. So I really struggle with this one. There seem to be some good people involved with this production. This show could do better in finding ways to tailor advertising to podcasting without losing audience. I would predict they’d find much shorter ads, fewer ad breaks, ads that sonically match the show yet are distinct from it, ads in their own chapter breaks, and non-intrusive whole-season sponsorships would be more pleasant and effective than what we’re getting now. Ads are quickly driving me away from podcasting and helping me create my “never buy” list. This show is telling the industry the opposite. I’d be suspicious of whatever it is this show is selling.
~ Violet ~ via Apple Podcasts · United States of America · 09/25/24
More reviews of Sounds Profitable
I really struggle with this one. There seem to be some good people involved with this production. And if small creators can get some ad revenue to help cover costs, that’s cool. But so much of Internet advertising is so bad (in every way), podcast advertising is especially challenging, and ad...Read full review »
~ Violet ~ via Apple Podcasts · United States of America · 09/28/23
This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along. Great production. Great ideas.
Courtneyisaboy via Apple Podcasts · United States of America · 02/02/21
I didn’t know anything about podcast ad tech before this show!
RelNiss via Apple Podcasts · United States of America · 09/05/21
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