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Bryan Barletta
Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be...
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Ratings & Reviews
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4.4 stars from 22 ratings
Jolly Badvertising
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“It seems that every time they quote stats in this show, they twist them to to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest...”Read full review »
~ Violet ~ via Apple Podcasts ·
United States of America ·
09/25/24
“Sounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve relied on their coverage and insights to learn about how the AdTech industry works and evolves, but have also appreciated their in-depth research...”Read full review »
Bradford Swanson via Apple Podcasts ·
United States of America ·
06/02/23
“Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team...”Read full review »
consciousdave via Apple Podcasts ·
United States of America ·
07/14/22
Recent Episodes
Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/20/24
Published 11/20/24
Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/19/24
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