Episodes
Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/20/24
Published 11/20/24
Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/19/24
Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/18/24
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/15/24
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/14/24
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the ā€œreal worldā€ Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Published 11/14/24
Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025.Ā  Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable.Ā 
Published 11/13/24
Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/12/24
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/08/24
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/07/24
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/05/24
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/04/24
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 11/01/24
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/31/24
Itā€™s one thing to use generic descriptions to explain a song or podcast, but thereā€™s power in creating curiosity with a recommendation. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Published 10/31/24
Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/30/24
Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/29/24
Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/28/24
This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows:Ā  The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you havenā€™t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford...
Published 10/25/24
Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/25/24
Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/24/24
Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/23/24
Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Published 10/23/24
Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Published 10/22/24