In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market efficiency and revenue multiples, presenting findings that challenge the conventional wisdom of growth-at-all-costs in favor of more sustainable, efficient business practices. This discussion brings to light why traditional metrics might not suffice in today's market conditions. Chris walks through the new concept of GTM efficiency percentage and breaks down its calculation method. From clarifying the inclusion of customer success costs to discussing the varying stages of company growth, this episode dives deep into the financial metrics that matter. It explores how tools like this can illuminate potential pitfalls, especially for companies seeking to navigate the complex landscape from Series B funding to successful IPOs. The next Expert Session, featuring Malin Wijenayake will take place on September 17 at 11am central. Register here.  If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm