Chris is back and had a productive hour of live chats with listeners where he addressed their questions, and got to chat back and forth through their specific scenarios. Some topics included: Explaining Dark Funnel to a CEO: how to better understand breaking down the concepts clearly as well as bringing it to life in application LinkedIn Promoted Posts: a reflection on the new feature that allows personal brands to post on behalf of companies, and thoughts on influencer marketing...

Stephen White, of the Bitesize B2B Marketing Podcast invited Chris on to chat about some of Refine Labs’ recent research experiments, and how Chris approaches growth with an experimental mindset.  They cover why an experimental mindset is so important, and how teams can efficiently run experiments. Chris covers the self reported attribution experiment in detail, how that has paved the way for other programs at Refine Labs, and more! If you have questions for Chris, join the Revenue Vitals...

Kaylee Edmondson and Sidney Waterfall host this week, spending the hour having live chats with listeners, addressing their questions, and digging into their specific situations: Some topics included: Live Event Content: how to distribute live event content in new and engaging ways, preparation techniques to make post-production more efficient, leveraging content at in person and online events, and tailoring tactics to align with your event goals Advice on where and how to invest your...

Chris was honored to be invited as the first interview guest on the inaugural episode of the B2B Content Podcast: Redefined, with Edward Purmalis. They chatted on the inherent overlap between B2B and B2C companies, how Chris and Refine Labs have paved the way for transitioning historically B2C tactics into effective B2B strategies, and where they see the future heading. They also discussed: Touch Point Based and Self Reported Attribution How to stay 2-3 years ahead of your customer ...

Chris and Kaylee spent the hour having live chats with listeners, addressing their questions and digging into their specific situations: Some extended discussions covered: How to adapt and differentiate Self Reported Attribution strategies for different programs and points of engagement A deep dive into the Revenue R&D Exit Criteria and how to adjust based on individual goals and sales cycle lengths The potential shift away from SEO with the impact of ChatGPT on marketing How to...

Kyle asked Chris to sit down to an interview covering the current state and future of Product-Led Growth companies. They covered: What’s changed in the way B2B buyers buy software products Companies capitalizing on the changing landscape The effects of attribution mis-measurement The way forward for modern software companies And more! If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also...

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: The rebranding of YouTube and the impact we’ve seen from it Strategies to use and questions to ask at trade shows to make meaningful connections How to balance initiative in interviewing clients with protective account managers How to develop and share a public speaking profile If you have questions for...

Chris was asked to be on Bopcast, hosted by Ryan Sullivan, to chat through Chris’ journey into entrepreneurship. He offers encouragement and perspective to anyone carving their own path. They discuss developing a personal brand, Chris’ aspirations, learning theory, routines, and the importance of following through on promises to yourself. If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make...

Chris and Kaylee spent the hour having live discussions with listeners, addressing their questions and diving deep on their specific situations: Some extended discussions covered: Interview Scenario Advice Owned LinkedIn Execution Gated vs Ungated Content If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP...

As we dive into weekly Revenue Vitals Live with listeners invited to come on, ask their questions, and talk through scenarios with Chris, we wanted to revisit a popular episode from last year to demonstrate the effective conversations Chris is able to have in these events and encourage you all to prepare your questions for Tuesday! In this Ask Me Anything episode, Chris and Megan answered questions on: How to hire talented demand gen marketers, Using customer insights as your mode of...

Back by popular demand, Chris and Kaylee reprised the full hour of audience discussion and questions! Some topics include: How to tactically enable Subject Matter Experts when marketing to specific knowledge customers How to get the right content in front of the right audience An in depth discussion on pipeline velocity How to help a seller see the value in shifting approach If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way. He covered: What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and marketing by measuring HIRO pipeline, Nuances between capturing demand and creating...

The normal playbook was thrown out this week for a full hour of your questions answered by Chris and Kaylee. Some topics included: Getting your content & video engine off the ground The importance of who is speaking vs what they're saying Your first 90 days as CMO What to do if you've got zero demand If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you...

Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the early 2010's, B2B's heavy reliance on marketing tech and lead generation has not caught up with the evolution of social media, online communities, and dark social channels.  If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of...

Yesterday's fifth installment of Revenue Vitals Live was a barnburner of actionable data and insightful live audience questions around Self-Reported Attribution. Chris brings fresh, new experiment data from the Vault to break down form conversion rates and how to make the most your implementation. The second half AMA is full of audience questions that you may be thinking of yourself. If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit...

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up! They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how to avoid that misalignment, the impact of AI on content creation, and what you need to focus on...

Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as always, dives into deep conversations through an AMA where listeners are encouraged to come on live to chat through their questions with Chris and Kaylee. If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because...

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving actionable advice. In this episode, Chris dives into: - Demand Capture - Damming Demand - Creating Demand - Evolution of Buying Behavior -Q&A conversations with listeners If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the...

“Learning is what powers earning and impact.” Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective” and “goal” when looking at the bigger picture. They also discuss what makes a great leader,...

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live! In this episode: - The Attribution Mirage - Hybrid Attribution Framework -Q&A with listeners, building on the attribution slides and digging deeper into real-world application of the data If you have questions for Chris or Kaylee, join the conversation on zoom by...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** "Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is by going out there and creating demand..." - Chris Walker In this...

Live zoom events are back! Join Chris Walker along with VP of Revenue R&D Kaylee Edmonson every Tuesday at noon central as they break down the barriers to creating a consistent and scalable revenue engine by sharing the Refine Labs philosophy and framework, and share first-hand market insights from The Lab. In this episode: - Chris shares the vision for Revenue Vitals Live, including the mission to provide less opinions and more data, to be more accessible in time slot, to share non...

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing. *** There has never been a better time to be a top-tier marketer. Demand is high and supply is low. But how do you become one of the top 1%? In this episode, Chris goes through his top 6 pieces of advice for marketers that are trying to become the best. These are all tips...