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Helena Merschdorf
Storydriven Marketing
The B2B brand storytelling podcast
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
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Recent Episodes
In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand. Topics include: What your brand story should (and shouldn't) include The relationship between your brand story and...
Published 06/20/23
In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing. Topics include: What does "appropriate vulnerability" look like in B2B...
Published 06/06/23
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