In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand. Topics include: What your brand story should (and shouldn't) include The relationship between your brand story and...

In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing. Topics include: What does "appropriate vulnerability" look like in B2B...

In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023. Topics include: What "being a media company" looks...