Every Company is a Media Company… But What Does That Mean for You?
Listen now
Description
In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023.
Topics include:
What "being a media company" looks like on a practical level
How to build a robust media strategy that builds brand loyalty and trust
The role of content marketing and brand storytelling for sustained growth
Enjoy the show!
To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.
More Episodes
In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.
Topics include:
What your brand story should (and shouldn't) include
The relationship between your brand story and...
Published 06/20/23
Published 06/20/23
In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing.
Topics include:
What does "appropriate vulnerability" look like in B2B...
Published 06/06/23
Links
Twitter
Facebook
Instagram
Patreon
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
