In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments. Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 01:45 – The Importance of Incentives in Partnerships 03:20 - Different Kind of Incentives: Comissions 05:15 – How to Keep the Appetite High 07:00 - Bonuses Tied to Non-revenue Generating 09:11 – Grow Faster With Wix Studio 09:45 – Intersection Between Brand Marketing and Performance Marketing 13:10 –Having a Strong Brief: Differentiation 14:15 – Having a Strong Brief: Inspiration 16:30 – Including Ideas and Tips for Creating a Strong Brief 18:45 – Setting Clear Expectations with Content Creators 21:00 - Boosting Engagement with Competition/Commitments 22:00 – The OG of Brand Competitions: The 75 Hard Example 24:40 - Commitment-Based Marketing: Case Study of Bandit Running 27:11 - Bandit’s Marathon Training Program: Building Forever Fans 29:20 – Understand What Your Community Buys from You 30:00 – Find the Underlying Goals Behind Your Product 30:58 - Center Your Customers Around a Common Goal