What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively. Don’t miss this masterclass on growth and community building. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at [email protected] -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1