What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping...

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct...

In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This...

In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create...

In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram:  [ / courtlynnjohnson   Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex  E / alexgarcia_atx   Brian:  P / brian_blum   Twitter...

Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how...

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at [email protected] -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head...

Let’s assemble a 95’ Chicago Bulls Dream Team, but for content! Content has never been more crucial for brand growth, yet many brands are still in the dark about what it takes to create compelling, viral, shareworthy content. In this episode, Alex breaks down the ideal content team you need to build based on your company size. He dives into the $0M to $1M, $1M to $5M, and $10M+ categories, highlighting the specific roles and salary ranges for each position. Then Brian dives into his Brand...

In episode 46, Alex puts down a masterclass around developing your brand content strategy. He dives into developing brand narratives, testing videos, pillars, content themes, and everything you need to know to create an 8-figure content strategy. Let us know if you liked the solocast style! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Checkout our sponsor SARAL...

In episode 45, Alex dives into Johnny Valentine and how he constantly goes viral with a skit concept promoting his song. Then Brian dives into Goli's insane affiliate marketing strategy for TikTok shop, creating over 17K videos in 30 days. He also breaks down one of the videos that drove $350K for Goli. Alex then goes into how to create 8 figure funnels and why they're crucial for success. This episode is one of my favorites, hope y'all enjoy. Send it to a friend. Checkout our sponsor SARAL...

Building a "cult" following is transforming casual viewers into loyal customers and ultimately into super fans. This journey creates a "cult-like" following where customers become integral to the brand's ecosystem. Their audience isn’t merely transactional buyers; they are devoted fans who keep coming back for more. Building this for a brand is essential for growth and standing apart from the competitors. In episode 44, Alex dives into a brand known as Trikko - (arabic for t-shirt) and how...

We created a step by step process to successfully launch products, check it out: https://www.marketingexamined.com/launch In episode 43, Brian dives into why your ads are not converting, and strategies to make them more convincing and convert better. Then Alex does one of the best deep dives on product launches out there. He goes into his recent experience helping launch a product for TYR, and breaks down other brands that follow the "tease, hype, collect, push and pull" framework. This...

In episode 42, Alex sits down with Sonny Webster, a renowned Olympic weightlifter, entrepreneur, and content creator. Sonny has made waves in the world of weightlifting and he’s also a powerhouse in the business world, managing three thriving ventures: The Lifting Zone, The Mobility Manual, and Big Friday Supplies. In this episode we dive into some killer topics. First Sonny’s olympic journey and the highs and lows that came with it. Then Sonny’s marketing tactics and strategies for building...

Episode 41 is another banger. Alex and Brian LIVE breakdown 4 brands. First, Brian dives into Oonyall Tea and gives insight into how this brand could improve its website and messaging. Then Alex dives into Strong Coffee and breaks down their website and content strategy. Then Brian quickly dives into ELEAT and strategizes some ways to position their brand, and Alex ends with "More Sauce" and how they can improve their website and content strategy. Support Us By Checking out Heatmap &...

In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas and more. The final brand is Tales.com (impressive domain) where Alex and Brian give content, website and overall brand strategy ideas. This is...

In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strategies for content from comments, and why “geturdupe” is unlikely to achieve viral success unlike their competitor dupe.com. This episode is jam...

Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience. In episode 38, Brian breaks down frameworks, content angles, and ways to make your content more shareable. Meanwhile, Alex dives into how to scale your content and post more without scaling your team or hiring...

In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand could pull off something similar. It’s a jam-packed episode filled with content gems to grow your brand with content marketing. 🚀 As always,...

Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next...

In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you're new to content strategy or looking to refine your approach, this discussion offers valuable insights for brands of all sizes.As always,...

In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with everything brand content strategy, brand building, and practical tips for maximizing the impact of your content.As always, appreciate you all...

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strategizing and coming up with viral ideas for your founder brand playbook. As always, appreciate you all listening, and don't forget to leave us a...

In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content and strategy. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next...

In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi ramen/ramen on the street. It's a comprehensive episode packed with valuable insights on product launches and content. Dive right in! As always,...