Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products. Thanks for watching! Support us by clicking subscribe and sharing with a friend. 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to [email protected] and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro - What to expect this episode 2:42 Refining Your Black Friday Offers 6:01 How Brands Loose integrity During Black Friday 6:45 SMS & Email Black Friday Strategy 9:58 Using Influencers Email List 12:04 How Athletic Greens Uses Their Influencers 12:55 Ad Content Strategy for Black Friday 17:15 Lead Capture Strategy for Black Friday 18:55 How to Gamify Black Friday 21:40 Abandoned Cart for Black Friday 23:30 DM Waitlist Strategy 25:08 Organic Content Strategy for Black Friday 27:50 How to Build Your Audience "Interest Graph" 32:26 Breaking Down Heart & Soil Supplements Content Playbook 35:10 Using the "Tent Pole" Strategy for a Footwear Brand 39:24 Simple Ways to Use The Founder for Content 40:50 Ending Thoughts