This is the 🔥ULTIMATE🔥 paid media funnel for your brand! Effective paid media advertising is crucial for driving sales and awareness, but it requires more than just scattering your budget across various platforms. We’ve perfected the “Perfect Paid Media Funnel,” an integrated system designed to maximise reach, relevance, and return on ad spend. Let’s break it down: 🔍 Build on a Solid Search Foundation Our foundation starts with search engine marketing through Google Ads and Microsoft Ads. Key components include: • Branded Search Campaigns: Capture high-intent traffic searching for your brand. • Broad Keyword Targeting: Attract new users researching your offerings. • Dynamic Search Ads (DSAs): Cover your entire website to catch any missed opportunities. 🚀 Add the Performance Max Accelerant We enhance search campaigns with Google Performance Max, using machine learning to dynamically distribute your creative assets across Google’s full ad inventory. It’s the perfect fuel to boost upper funnel reach. 📲 Retarget Through Meta Facebook and Instagram are powerful channels for retargeting. Once users visit your website, we nurture them with targeted ads and special offers to keep your brand top-of-mind. 📈 Layer in Data-Driven Remarketing Integrating your brand’s first-party data ensures that your remarketing audiences are always up-to-date and precisely targeted, enhancing relevance and effectiveness. 🎥 Enhance with YouTube and Discovery Ads We supplement with video assets on YouTube and leverage Google’s Discovery Ads to reach users at various touchpoints within the funnel through sight, sound, and motion. 📊 Balance the Media Mix Our recommended media mix: • 75% - Google Search, Performance Max • 15% - Meta Remarketing • 10% - YouTube, Discovery ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠  T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  Evergreen Uncut:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  **  You can discover more about Evergreen here:  ✅ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theevergreenagency.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@theevergreenagency/⁠⁠⁠⁠⁠⁠