Which is better, Paid Search, or Paid Social? Today, we're diving into a topic that's sure to spark some debate: paid search vs. paid social. It's a big one, folks, and we're ready to tackle it head-on. Now, I know you're all eager to hear our take on this, so let's jump right in. Paid search and paid social each have their strengths and weaknesses, and determining which is better really depends on your specific goals and target audience. Let's break it down. Paid search, typically through platforms like Google Ads, is incredibly effective for reaching users with high intent. These are people actively searching for products or services like yours, making it a powerful tool for driving conversions. On the other hand, paid social, think platforms like Facebook Ads, excels at reaching users based on their interests, behaviours, and demographics. It's all about targeting the right audience with the right message, even if they're not actively searching for your products. So, which is better? Well, it ultimately comes down to your objectives and the nature of your business. Are you looking to capture users in the moment of intent, or do you want to create brand awareness and engagement with a broader audience? There's no one-size-fits-all answer here. Both paid search and paid social have their place in a comprehensive marketing strategy. The key is finding the right balance and leveraging each channel's unique strengths to achieve your goals. So, buckle up. This is going to be a fascinating discussion. Let's dive in and see where it takes us! Full video in comments. ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠  T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  Evergreen Uncut:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠⁠⁠⁠⁠⁠⁠⁠⁠  **  You can discover more about Evergreen here:  ✅ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theevergreenagency.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/theevergreenagency/⁠⁠⁠⁠⁠⁠⁠⁠⁠  ✅ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@theevergreenagency/⁠⁠⁠⁠⁠⁠