I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn’t think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is...
Published 09/03/24
Challenges and Opportunities in B2B Industrial CompaniesIn this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies. I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches...
Published 08/27/24