Welcome to "The Art of Selling Online Courses" podcast! Today we talk with our team over at Data Driven Marketing so meet Josip Belina our Head of Delivery. With a background in Biomedical science, Josip has transitioned into the realm of marketing funnels. Renowned for his analytical prowess and automation wizardry, he takes on the crucial role of scrutinizing customer data. Josip excels at identifying the precise funnel type that aligns with your business goals to optimize profits. Tune...

Welcome to "The Art of Selling Online Courses" podcast! Our special guest, Mariana Peña, is a devoted course expert, award-winning instructional designer, and taco enthusiast. Passionate about your message and education? Mariana's here to guide you, helping maximize impact through optimal learning experiences. With 15+ years collaborating across diverse fields, Mariana has worked with coaches, consultants, authors, speakers, academic institutions, and 7-figure business owners. Join us as...

Welcome to "The Art of Selling Online Courses!" Our distinguished guest today is Jason Marc Campbell, author of "Selling with Love." As the Host of the Selling with Love Podcast, he's conducted 300+ interviews, inspiring small business owners to view sales as transformative. Jason, a dynamic public speaker, has shared stages with Gary V, Jason Silva, and more at events by Hubspot, Inc Magazine, and A-Fest. His mission advocates for businesses to prioritize care, fostering positive shifts in...

In this episode of 'The Art of Selling Online Courses,' we sit down with Josh Hall, a former freelance web designer who transitioned into building a successful six-figure, work-from-home web design business. After selling his thriving business in 2017, Josh became a dedicated mentor, impacting thousands of web designers globally. Join us to hear about his journey and how he guides others to establish their own six-figure, freedom-focused lifestyle web design businesses. Now, Josh is...

On this episode of 'The Art of Selling Online Courses'  we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data. Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat.  Renowned for his expertise, Tim has graced the stages of major industry conferences worldwide, including PubCon in Las Vegas, BrightonSEO in the UK, and...

On this episode of 'The Art of Selling Online Courses' we chat with Eric Reinholdt who was able to 6x his revenue to 6 figures after working with us. Eric is a distinguished architect and content creator known for his 30X40 Design Workshop YouTube channel, which is widely used in global architecture education. As the founder of 30X40 Design Workshop LLC, he champions collaborative, idea-driven modern home design, emphasizing craftsmanship and detail. His unique minimalist approach, inspired...

Welcome to the new episode of The Art of Selling Online Courses! Our new guest is Mike Morrison, the insightful co-founder of Membership Geeks and Membership Academy.  We are going to unwrap the golden secrets of boosting membership engagement using the power of strategic emails.  We unfold the critical aspect of onboarding and content delivery. Mike will walk you through the importance of segmenting your audience into three to five key categories, ensuring that each member receives content...

Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven approach. Our conversation delves into the transformative features of the internet that allow us to track our...

Ready to revolutionize your business strategies? Dive headfirst into the magic of the 80-20 rule with Perry Marshall, one of the world's most expensive business strategists. He unveils how 80% of results stem from just 20% of effort and shares his unique perspectives on what it means to be fractal, the power of the tactical triangle, and the concept of espresso machines as a metaphor for boosting revenue. In the bustling world of marketing, it's the survival of the smartest. That's where...

Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product. In the first half of the episode, we break down the process of data collection and how to use it to understand your audience better. Monica shares her wealth of knowledge on creating engaging surveys,...

Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in media buying. It's an exploration of quantifying the value of a lead, testing paid media, and understanding the...

From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate marketing, link building, email marketing, and productivity. A unique strategy he employed is lead generation using keywords, YouTube videos, and a...

Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers and boost your conversion rates. We're also pulling back the curtain on a successful tripwire funnel from one of our...

Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack. We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team. Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process from defining roles to making the perfect candidate selection.  Whether you're considering hiring an assistant...

In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic.  Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights that unravel your audience's preferences, empowering you to tailor your lead generation efforts for maximum effectiveness. 'll...

Welcome to another episode of The Art Of Selling Online Courses.  In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level. We'll uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing...

Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins.  From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable. Discover how Lucy's passion for teaching English led her to create engaging YouTube videos and online courses on grammar, pronunciation, and language learning. Throughout the episode, we share insights into some...

Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business.  Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continuous improvement.  Join us as we uncover practical strategies and insights to unlock efficiency and drive sustainable...

In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators. Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales. Tune in now and unlock the potential of order bumps for your online course...

Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt.  In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses.  We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords...

In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails. Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales.  Discover the importance of...

In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged. We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each...

Discover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights. Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast growth. Find out the best approach to inviting guests and overcoming the fear of sounding salesy. Learn from the top three mistakes that...

In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process. Discover what course creation looks like in a world with AI. Learn how creators can harness the power of AI tools to streamline their workflow, enhance content creation, and improve learner experiences. Bryan...

In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list. We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering...