Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the importance of empathy, storytelling, and community engagement in marketing and future marketing trends.

Gary Bizzo, a business startup, marketing, and branding specialist, and CEO of Bizzo Management Group, joins Tejas Mehta to discuss the evolution of digital and influencer marketing and how to become a Social Media Rock Star.

Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to share her thoughts on LinkedIn's underused features, how to build an email list from social media, and the future of social media.

Heidi Medina, a Digital Marketing Strategist, Content and Business Coach, and LinkedIn Expert at Talk to Heidi, joins Tejas Mehta to discuss LinkedIn winning strategies and trends, how to build an engaging and supportive network, and how brands can leverage organic content.

In Part 2 of this episode, Houston Golden joins Tejas Mehta to discuss growth hacks on LinkedIn, how small businesses can leverage the platform's capabilities to build a successful business, and how LinkedIn helps grow your owned audience. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications,...

In Part 1 of this episode, Houston Golden joins Tejas Mehta to share his LinkedIn growth hacks, what type of content works on the platform, and how to become a successful LinkedIn influencer. Houston is the Founder and CEO of BAMF.com, also known as the world's leading LinkedIn marketing agency. He has authored five books on the subject of LinkedIn, known as The LinkedIn Bible Collection, been featured in countless high-profile publications, and was recognized as one of Forbes’ Top 12...

Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how to adapt your content and style for various social media platforms, the future and opportunities of the creator economy, and what content creators you should follow in 2022.

Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo and Founder of The Tilt, joins us to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.

Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss current and future social media trends, strategies for growth, the rise of TikTok, and how brands should approach social media to build strong communities.

Latasha James, Founder and Creative Director of James + Park Creative, joins us to discuss how to build a thriving online community, current social media trends, why you should create YouTube content, and how to find the right influencers for your business.

In Part 2 of this episode, Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions, joins us to discuss how brands can leverage changing trends in social media marketing as a result of disruptive innovations such as TikTok marketing, the metaverse, and cryptocurrencies, which is leading to more community-based marketing.

In part one of this two-part episode, we’re joined by Mark Schaefer, Executive Director of Schaefer Marketing Solutions. Mark talks about how the pandemic changed the consumers' behavior and its impact on marketing and business. He also discusses the importance of user-generated content, emerging marketing trends, and building community through marketing.

In part two of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses influencer marketing as a powerful approach for a new brand to compete effectively on social media. He further highlights the numerous opportunities for influencers to monetize their content creation expertise while assisting brands in their growth and social media's favorable inclination toward short-form video.

In part one of this two-part episode, we’re joined by Neal Schaffer, Fractional CMO at NealSchaffer.com and Best-Selling Author of ‘The Age of Influence’. Neal discusses the change in the digital marketing landscape, how it’s shaping the trajectory of social media marketing, and how companies and agencies can now engage with disruption.

In the second part of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake and MD at Ramp Ventures. Sujan explains how to leverage content for social media marketing, and discusses how to achieve repeated success with marketing strategy by recognizing the differences between various marketing channels. He shares the significance of personal branding in acquiring prospects and talent for brand growth. Finally, Sujan emphasizes the importance of repetition in developing...

In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.

Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part two of this two part interview, Rand discusses what he sees as the future of social media, how this is going to influence companies marketing strategies, and how a company implements its ethos and culture can influence the way people view their brand.

Today, we’re joined by Rand Fishkin, Co-founder & CEO at SparkToro and best-selling author of "Lost and Founder". In part one of this two part interview, Rand tells us about the advantages small businesses and brands have over their larger competitors, the ways in which they can optimize their approach to social media marketing, and how to make your target audience resonate with your product or brand.

Welcome to The Art of Social Media, a podcast by SocialPilot. We host in-depth discussions with world-leading, social media marketing experts to help you discover the techniques, strategies and skills you need to grow your business with social media.