Episode 1: Understanding CRO with expert, Phil Cave - Listen - The

Episode 1: Understanding CRO with expert, Phil Cave

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In our first episode, Kirsty speaks to Conversion Rate Optimization expert Phil Cave. Phil has over 20 years of marketing experience and has been helping businesses improve their on-site conversion since 2006. Kirsty and Phil discuss the importance of AB testing, data-driven decision-making, and how to optimize your B2B website to be as good as your best salesman.

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