Episode 6: Using behavioral psychology to drive conversion in B2B

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Kirsty was joined by Nick Mason, CEO and Founder of Turtl to discuss how behavioral psychology can drive engagement, conversion rate optimization strategies, intrinsic vs extrinsic motivation in B2B, and how Turtl and Webeo will be leveraging AI in the near future.

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The B2B Conversion Podcast

Published 09/26/24

Episode 19: The power of community in CRO

In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:· Why building a community is essential for every brand· How community insights can influence your CRO strategies· How CRO impacts the customer journey from start to finish· The Importance of finding...

Published 09/26/24

Episode 18: How copywriting can make (or break) your conversion metrics

This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every...

Published 09/06/24