Episode 15: The skills B2B marketers need to be successful in CRO

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Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.

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The B2B Conversion Podcast

Published 09/26/24

Episode 19: The power of community in CRO

In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn:· Why building a community is essential for every brand· How community insights can influence your CRO strategies· How CRO impacts the customer journey from start to finish· The Importance of finding...

Published 09/26/24

Episode 18: How copywriting can make (or break) your conversion metrics

This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.Listen to learn:Why speaking to customers is the most important part of every...

Published 09/06/24