While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers. In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He learns...
Why did we lose Reader's Digest magazine when it is still going in America?
The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world.
Alongside him is the serial entrepreneur,...
Published 11/07/24
Listener Liz has recently switched to a coffee pod machine, that promises to deliver her a quick, convenient and delicious cup of coffee when she wants at the touch of a button. But she started to wonder about how the pods can be recycled, and whether her decision to swap to them had a greater...
Published 10/31/24