Positioning might seem like a straightforward concept, yet many nonprofit consultants struggle with it, reaching plateaus in their growth. In today’s episode, my team member Elizabeth Cook and I dive into why nonprofits consultants can succeed without initial strong positioning, and why establishing a clear niche and specialization is crucial for scalability and defining your business's trajectory. You’ll hear insights into turning broad capabilities into sharp, market-targeted skills, focusing on creating a sustainable, profitable, and enjoyable business (the pillars in my Enduring Business Model). Additionally, we unpack a super practical approach to refining your positioning, which might just revolutionize how you see your consulting practice. Join us to get your positioning questions answered and your strategy sharpened! 📋 Snag our new guide on the 5 Mistakes Even the Smartest Consultants Make! ⭐️⭐️⭐️⭐️⭐️ Let us know what you think about this new podcast by leaving a review. Connect with Natalie on LinkedIn  Connect with Elizabeth on LinkedIn 💡Apply for the Impact Collective Mastermind for Established Nonprofit Consultants