What happens when you move from being a generalist to positioning yourself as an expert? My client Alicia Lynch, PhD of Lynch Research Associates is here today to share her incredible journey of transitioning her business from doing research for any type of organization to focusing her business on youth development research.  She also shares how her innate love and inspiration from all children fuels her mission. 💡We delve into the power of niching and how it transformed her consulting business, enabling her to surpass revenue goals and create clarity in every part of her business from branding on their website to what to post on LinkedIn to which events to attend. Update: A few weeks after we recorded this, two different organizations reached out to Alicia to discuss collaborating on large projects and shared that her website gave them clarity that Lynch Research were the specialists they were looking for! Connect with Alicia on LinkedIn Visit Alicia’s Website Connect with Natalie on LinkedIn  💡Apply for the Impact Collective Mastermind for Established Nonprofit Consultants 📋 Snag our new guide on the 5 Mistakes Even the Smartest Consultants Make! ⭐️⭐️⭐️⭐️⭐️ Let us know what you think about this new podcast by leaving a review.