Mark Sanborn, author of The Intention Imperative, discusses his new book with Jeff. Do you understand your company’s culture? Sales professionals understand the goal is to sell, but without an understanding of “Why you sell” and “What you sell,” you’ll miss how to focus on the customer. Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resourc