Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue? In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty This episode covers: How to Identify and Keep Your Most Lucrative and Loyal Customers What the key differences are between Lucrative loyals, Limited Loyals and Lazy Loyals How Customer Success defines a function and Customer Experience defines an ethos When you must differentiate between Customer Success and Customer Experience What is the “Bullseye Message?"   More information about Ali Cudby and today’s topics: LinkedIn Profile:https://www.linkedin.com/in/alicudby/ Company Website: https://www.cxology.co and https://alignmintforgrowth.com Other Relevant Links: https://www.amazon.com/gp/product/B0839G6VKQ/ref=dbs_a_def_rwt_bibl_vppi_i0   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.