CX isn’t just a feel-good function - even if feelings are its foundation. We invest in customer experience to improve business outcomes. This includes lowering the cost of acquisition, improving activation and engagement, increasing retention and expansion and more. In short: we invest in CX to grow revenue. This episode's guest is Vaishali Dialani, Customer Experience Analyst at Konabos Consulting. She is a Customer Experience Analyst that helps increase said revenue by working at the intersection of CX professional and business analyst. The takes a cross functional approach to CX because it applies to multiple teams in her company and avoids viewing CX as a standalone function. This episode covers: How should you install a CX function if there isn’t already one in place? What is an effective way to collect qualitative customer feedback? How do we mix human emotions into the data mix? What are a few themes or trends in customer experience right now? What are some companies that are effectively utilizing customer personalization?  More information about Vaishali and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/vaishalidialani/ Company Website: https://www.linkedin.com/company/konabos/  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.