This episode centers around brand and trust with trust expert Kurt Bartolich, Founder of BrandCertain and trust expert Cory Scheer, Founder of Trust Centric Consulting. Kurt and Cory teamed up on a national research project exploring trust and relationships between employees and their leadership and companies. The research also included data on trust between customers and brands. They joined Ethan to share an overview of their early findings. Tune in to learn more about: Why is trust so important to customer experience? What is one of the best and easiest ways to build trust inside your organization? What are three brand truths that are backed up in the research data? How does brand forgiveness take place? Why is consistency an important bedrock for loyalty? More information about Kurt and Cory Below: LinkedIn Profiles: Kurt: https://www.linkedin.com/in/kurt-bartolich-763b23b/ Cory: https://www.linkedin.com/in/coryscheer/ Check out the National Survey on Brand and Trust Here: https://drive.google.com/file/d/1zinWK_kxt4k_mia_wl4LnBTSnpFoxuYY/view Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.