Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story. These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Customers Into Lifelong Advocates. Today’s guest is the author of this book and she was a guest on this show on Episode 120We’re releasing this episode on her book’s publication date! Jan 10, 2023 This episode covers: Why you need a Chief Customer Officer or Chief Experience OfficerWhere does brand overlap with customer experience?What becomes relevant when price is irrelevant?What Drives the Experience Economy?How to break down the S.U.P.E.R Acronym More information about Brittany and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/brittanyhodak/Company Website: https://brittanyhodak.com/Get Brittany’s Book Here: https://www.amazon.com/Creating-Superfans-Five-Step-Multiplying-Reputation/dp/1774580780/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1671576078&sr=8-1 Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.