In this episode, Ethan shares the results of a 90-day process that added video messages to a team of sales producers, resulting in a 65% improvement in lead conversion. He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The solution included reviewing the team's sequences and cadence, making it easier for an administrator to create video events, and providing a task list of videos to record for each salesperson.Everyone working professionally should have video messages as part of their communication mix to add a human touch and build human connection across the digital divide. If you are interested in how you can use video to take your team’s communications to the next level, reach out to Ethan below. More information about Ethan and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/ethanbeute/ Email - [email protected] Company Website: https://bombbomb.com/ Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.